Bergen County Christian Academy
Bergen County Christian Academy is a Preschool through 12th grade Christian School in Hackensack, New Jersey..
A New Vision
Bergen County Christian Academy has been in around for nearly 50 years. In an effort to rebrand themselves, in 2020 I partnered with them to do a complete web design.
Targeting a New Audience
One of the biggest aspects of this project was to strategically create content geared towards prospective families. The former website had many target audiences such as current families, prospective families, students, parents, etc. Although this isn’t necessarily a terrible approach to communicate, it must be done properly. As a result, we decided it would be best to create the website as a way to promote the school and mostly target prospective families.